Where can your customers reach you? I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location. Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later. But for now, let’s assume at the bare […]

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Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy. If you’re offering something without a trusted name or brand behind it, people will be hesitant to […]

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You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for running promotional campaigns. It’s […]

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All businesses can benefit from more sales. Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank. If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you. Produce more video content. Regardless of your industry, videos can do […]

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Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have to second-guess whether their order went through or whether an action they completed was successful. That’s why all companies need to […]

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Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll […]

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I’ve always said that every website should have a blog. Think about how long you’re currently spending to write a blog post. I’m willing to bet it takes you at least a few hours to create each. Sometimes longer posts take up to six or even eight hours. Where do you find the time to […]

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Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of […]

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In order to run a successful business, you’ll need to do more than just acquire customers. You’ll need to retain them. One of the best ways to have a successful customer retention strategy is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick and mortar location in a […]

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