I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a value proposition? It’s a […]

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How well do you know your competition? Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does. Not everyone will survive. Sooner or later, one or two companies will separate themselves from the crowd. If you want to be […]

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What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary goal is to […]

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Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase revenue, I can give you […]

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Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers. But like in so many other aspects of business, I see too many people doing this wrong. That’s okay…for now. While it may sound simple, promotional campaigns like this aren’t as easy as just […]

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Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrive in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an Instagram story? If you are unfamiliar, […]

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Email marketing is an essential component of every business. But it’s even more important for your ecommerce website. Why? It’s one of the best ways to communicate with your customers. As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if you were a brick-and-mortar company. […]

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Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You can achieve this by leveraging social proof. The goal is to create a positive perception of your company. It’s power in numbers. Let’s […]

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People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s […]

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