Copywriting, when compared to other forms of writing, is a different kind of animal. It’s not necessarily about writing well. It’s about writing persuasively. It doesn’t matter if you’re a world-class wordsmith or a literary genius. If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your […]

Read More

“I got 99+ endorsements, and they all help prove my proficiency in key areas.” That’s what Jay Z might say if he was optimizing his LinkedIn profile. Hopefully you get the reference. But seriously, LinkedIn endorsements are really important. In fact, they’re one of the most effective ways to prove your expertise and back up […]

Read More

It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by […]

Read More

Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part […]

Read More

Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened […]

Read More

If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of […]

Read More

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it […]

Read More

If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a massive fan of the prez these days, but you can’t deny he knows a thing or two about branding. And I think we can all agree that online branding is incredibly important. This is especially true […]

Read More

People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different […]

Read More