Information sought in Sylmar hit-and-run that led to 26-year-old man’s death

SYLMAR — The Los Angeles Police Department is seeking help in locating the driver of a car who struck a 26-year-old man, leaving him with fatal injuries, then fleeing the scene of the crash.

Wilber Hernandez, 26, of San Fernando was walking across Gladstone Avenue, South of Bledsoe Street around 11:40 p.m. Oct. 6 when a black BMW hit him, according to a statement from the police department.

The driver did not identify his or herself and did not provide aid to Hernandez as required by law, the statement reads.

Paramedics with the Los Angeles Fire Department took Hernandez to an area hospital, but he died Oct. 19 from his injuries, according to the statement.

A $50,000 reward is being offered for information that results in the identification, arrest and “conviction or resolution through a civil compromise,” the statement reads.

The reward comes from the city’s Hit and Run Reward Program Trust Fund, created in 2015.

Members of the public who witnessed or who have information on the incident are urged to call Investigator Fredo at 818-644-8037 or Detective Bustos at 818-644-8021.

Those wishing to provide information can also call 1-877-LAPD-24-7 on weekends and non-business hours.

If someone wants to provide information while remaining anonymous he can do so by calling L.A. Regional Crime Stoppers at 1-800-222-TIPS. Tips can also be submitted by going to www.lacrimestoppers.org or visiting www.lapdonline.org and clicking on “Anonymous Web Tips” under the “Get Involved-Crime Stoppers” menu.

Tips can also be submitted by downloading the “P3 Tips” mobile application and selecting the L.A. Regional Crime Stoppers as the local program.

Opportunistic Calabasas football pulls away from Panthers

CALABASAS — The scoreboard at Calabasas High School indicated that the difference in the Coyotes’ 44-24 win over Newbury Park was 20 points. But, in reality, the magic number for Calabasas was two, as in two fumbles recovered.

A pair of forced turnovers, one at the end of the first half and another in the fourth quarter as Newbury Park was driving, provided the necessary cushion for Calabasas (7-1, 1-0) to get Camino League play started on the right note.

The first came with 15 seconds left in the first half, as the Panthers (4-4, 0-1) were running out the clock on what had been a wild 21-21 first half. Calabasas wasn’t ready to cede the halftime draw, though, and recovered a fumble at the Panthers’ 31.

The Coyotes struck on the next play, as Jaden Casey hooked up with Johnny Wilson on a 31-yard touchdown strike to give them a 28-21 halftime lead. Wilson caught eight passes for 112 yards from Casey, who threw for 239 yards.

“That was a big play for us,” Calabasas coach Casey Clausen said. “We came into this week wanting to cause turnovers and not turn the ball over ourselves. We didn’t do great in preventing the turnovers on offense, but the defense made some big plays.”

The momentum from the last-second score carried over into the second half, as Calabasas took its first possession 97 yards for a score. Julien Stokes ended the drive with a 2-yard touchdown run, the second of his three scores.

Stokes combined with Keithan Gooden for five touchdowns on the ground. Stokes ran for 134 yards while Gooden added another 108 and two first-half scores.

“The way those guys run, it just makes you want to block harder,” said Calabasas center Elijah Elisara, the fifth starter at that spot for the Coyotes this season. Elisara moved over from guard and started snapping on Wednesday.

Even with that production the Panthers weren’t going away. Quarterback Cameron Rising, who threw for two touchdowns and rushed for another in the first half, marched the Panthers to the Coyotes 17 as Newbury Park looked to move within one score.

However, an errant snap went over his head, which Calabasas linebacker Connor Beautrow recovered and returned 31 yards. The Coyotes were never seriously threatened after that.

“Newbury Park is a very good team and we’re happy to get the win,” Clausen said. “We just need to get healthy.”

China goes looking online for government secrets

Australia is the latest country to have its national intelligence entity, “Australian Security Intelligence Organisation (ASIO), issue a warning about nation states’ activities within their area of remit.

“Espionage and foreign interference is an insidious threat — activities that appear to be relatively harmless today can have significant future consequences,” wrote Duncan Lewis, director general of ASIO, in the forward of ASIO’s annual report

Lewis also noted how “espionage, foreign interference, cyber and malicious insider-related activities” continue to threaten the national security of Australia.

With respect to cyber espionage, the Australian Cyber Security Center (ACSC) has “regularly observed” activity targeting the networks of the Australian government.

And just a few days ago, Australia’s minister for defense industry, Christopher Pyne, confirmed in a Reuters article that 30 gigabytes of data was stolen from a defense contractor involved in the F-35 strike fighter program and the P-8 Poseidon surveillance plane. An Australian defense spokesperson said “no classified” information was compromised.

What China does vs. what China says

According to the South China Morning Post, the hack was conducted by an entity using a tool called “China Chopper.” This tool is widely used by Chinese actors. Sadly, the Chinese didn’t need much acumen in this instance, as it was revealed that many of the services compromised still had default passwords and user-ids.

While ASIO stepped over naming names in the annual report, one needs only go back a few months when Australia’s most senior defense department official, Dennis Richardson, admonished in a Reuters article, “It is no secret that China is very active in intelligence activities directed against us. It is more than cyber.”

Moving forward to this week, on Oct. 18, China’s President Xi Jinping spoke for 3.5 hours at the 19thCommunist Party of China’s National Congress on the state of affairs in China and to lay a few markers on the table around the country’s armed forces, ecological progress, law, openness and diplomacy. Of particular note, especially in light of the complete 180-degree contrast between what China says and what China does, are his comments surrounding openness and diplomacy.

With respect to openness, Xi emphasized how China will not close its door to the world, and it will become more open. In addition, steps will be taken to ease access to China’s markets and protect foreign investors. Concerning diplomacy, he commented how China would never pursue development at the expense of others’ interests and how China’s development does not pose a threat to any nation. He continued, saying China is actively pursuing global partnerships and convergence of interests with other countries.

Cyber threats posed by China

While China is speaking of openness and transparent relations, which will not pose a threat to any nation, the Sydney Morning Herald’s recent three-part expose on “China’s Operation Australia” paints a much more ominous picture. Indeed, the expose calls out the Chinese Communist Part for waging a covert campaign of influence in China. The expose further says China was working to infiltrate the political parties of Australia, and “ASIO feared the campaign was succeeding.”

And that is just Australia. Couple this with the earlier call by German intelligence entities warning of the threat posed by China and Cyberscoop’s reporting on how the hacker group APT10, or MenuPass Group, continues to target entities in the U.S., EU and Japan in support of China’s national security goals. And then there’s the report from SecureWorks, describing how the “Bronze Butler” group conducted operations on behalf of China to infiltrate Japanese organizations for the purpose of exfiltrating intellectual property and confidential data. The group’s focus was on “networks involved in critical infrastructure, heavy industry, manufacturing and international relations.”

While China is calling for regional stability and harmony, their actions remind companies and governments to keep their hand on both their wallet and their intellectual property.

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How to Build Hype for the Holiday Season as an Ecommerce Brand

This is a great marketing opportunity for your ecommerce business.

You have a small operating window to effectively execute your plan.

These are some of the most common days to mark on your calendar during the holiday season:

  • Thanksgiving
  • Black Friday
  • Cyber Monday
  • Christmas Eve
  • Christmas Day
  • New Year’s Eve
  • New Year’s Day

These all happen within a month or so of each other.

Sure, there are other holidays spread throughout the year.

You can still run promotions for holidays like April Fool’s Day, Mother’s Day, 4th of July, and Labor Day.

But the holidays at the end of the year can be extremely profitable for you if you’re building enough hype for your ecommerce site.

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Ecommerce is on the rise, and it goes up 12% during the holiday season.

Online shopping is convenient for consumers.

They don’t have to sit in traffic or wait in lines.

Shoppers can buy from their homes, offices, or mobile devices whenever they have free time.

Sure, not everyone loves shopping on ecommerce platforms.

In fact, 49% of shoppers say not being able to touch, try, or feel a product is their biggest problem with shopping online.

Regardless, ecommerce is still trending upward.

This is especially true for the holidays.

The average adult in the United States plans to spend $419 on their holiday gift purchases.

Take advantage of this.

Building up hype for your ecommerce site can get you a piece of that number.

I’ll show you how to get exposure for your website during the holiday season.

This will increase your traffic, conversions, sales, and revenue.

Start planning early

Don’t wait until the last minute to execute your holiday promotional strategies.

Waiting until December to start marketing for Christmas is way too late.

Let’s take a look at some numbers.

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Consumers are shopping less during the pre-holiday dates.

Look at the trends over the last three years.

Just because your customers are waiting to buy does not mean you should be waiting to promote.

Look, I’m not saying to launch your campaign in July or August, but you can certainly start planning ahead.

If you wait, you could potentially lose the edge to your competitors.

Start preparing for factors outside of your marketing strategy as well.

Make sure you have enough inventory.

You’ll also need enough staff on the schedule who are familiar with your procedures to fill and process incoming orders.

Touch base with your web hosting service.

Find out if your website has enough speed and bandwidth to accommodate a potential surge in visitors.

Slow loading times or a site crash could be detrimental to your company, so get all of this sorted out ahead of time.

Planning ahead for unforeseen circumstances will save you time, money, and headaches in the long run.

Offer shipping benefits

Give the customer a reason to buy from you over the competition.

Shipping could be the deciding factor resulting in the sale.

In fact, 9 out of 10 consumers list free shipping as their top incentive for shopping online.

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Free shipping isn’t the only motivation you should offer.

If possible, offer priority shipping or even overnight shipping options. Don’t exclude those last-minute shoppers.

If it’s the week before the holidays and people still need to buy gifts, they won’t use a company that takes two weeks to deliver an order.

That shouldn’t be your business. Let your competition make that mistake.

Sure, for overnight shipping or expedited packages, it may not be practical to offer free shipping.

Just make sure your customer has the option to choose when their package will arrive at the most affordable rate.

Be upfront about your shipping prices.

Consider that 61% of consumers said that unexpected costs like shipping, taxes, and fees were the reason for not finalizing their checkout process.

You definitely want to minimize shopping cart abandonment.

Offer free shipping whenever possible, and be transparent about extra costs before the customer reaches your checkout page.

Don’t alienate last-minute shoppers with long delivery dates.

Retargeting must be a top priority

Target your existing customers during the holiday season.

Sure, it’s always great to get new business.

But think about your marketing budget.

It can cost you up to 7 times more to obtain a new customer than to retain an existing customer.

The holiday season isn’t the time to experiment with a new customer acquisition strategy.

Focus on the people already familiar with your brand and products.

If you don’t market to your current customers, they may turn to your competitors instead.

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Look at the data above.

During the holiday season, consumers are open to shopping on websites they haven’t visited before.

You can look at this in two ways:

  1. You have a greater chance getting new customers.
  2. Your current customers may shop on other ecommerce sites.

I would strongly recommend focusing on that second point.

We just talked about the cost of acquiring a new customer compared to keeping an existing one.

If you get new customers, that’s great.

But don’t make that your primary strategy for building holiday hype.

I would be much more concerned with losing one of your customers.

Launch your most successful retargeting strategies for your next holiday campaign.

Create a sense of urgency

Give your customers a reason to make the purchase now.

If they are just browsing, entice them to buy immediately instead of later.

Amazon uses this strategy on their platform all year round.

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Look at this example.

Do you see how they created urgency here?

Only 1 item left in stock.

The customer may panic.

Even if they were just browsing, now they have a reason to buy it right away.

The customer knows their loved one really wants this item as a gift, so they don’t want to risk it being sold out before the holidays.

Implement this strategy on your ecommerce site.

  • Limited quantity remaining
  • Only 2 hours left before sale price expires
  • Free shipping if you order before midnight

These are some phrases you can use to encourage buying.

You should do this all year, but it’s especially effective during the holidays.

People want to buy the perfect gift for their friends and family members.

Entice them to purchase those gifts from your website.

Make sure your website is optimized for mobile devices

I often speak about the importance of mobile optimization.

The holiday season is no different.

It’s essential for your customers to be able to make purchases on their phones and tablets easily.

Look at the mobile ecommerce trends from last year’s holiday season:

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Earlier we established that people wait until the Thanksgiving weekend to do the majority of their holiday shopping.

The above graph shows purchasing statistics over 3 important days for online retailers:

  • Thanksgiving Day
  • Black Friday
  • Cyber Monday

These dates are within five calendar days of each other.

On each of these days, over half of the ecommerce traffic came from mobile devices.

Purchases from mobile users were 40%, 36%, and 35%, respectively.

Those numbers cannot be ignored.

If your platform isn’t mobile optimized, there’s no chance you’ll get a significant number of sales.

Your page has to load fast too.

Mobile users will leave a site 57% of the time if it doesn’t load in 3 seconds.

Earlier we discussed the importance of planning ahead for the holiday season hype.

Mobile optimization and mobile load times should be at the top of your list.

Flash sales

Run a same day promotional event.

Flash sales work great.

This relates back to the concept of urgency.

Here’s a great example from the J. Crew Factory Store.

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Take a look at the two points I highlighted here:

  • ends tonight
  • online only

These are both great ways to create hype.

Sure, this isn’t an advertisement focused on the holidays.

But you can use those terms during seasonal promotional campaigns as well.

Here’s another thing you want to consider when running a flash sale.

Timing is everything.

If you’re going to run a same day sale or a promotion lasting for a few hours, you need to plan it perfectly.

Find out what time of day your customers are shopping.

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The data above shows consumer shopping habits from Cyber Monday last year.

For the most part, activity was much lower during the normal working hours of the day.

What does this tell you?

Starting a sale at 10 AM and ending it at noon probably isn’t your best bet.

However, starting your sale in the evening and running it through 8 AM the following day would be much more effective.

When planned and executed properly, flash sales are a great way to build hype during the holiday season.

Focus on your pricing strategy

Consumers are always price sensitive.

The holidays may not be a bad time to focus on your prices.

Compare your pricing to that of the competition.

Where do you fit?

One of the perks of online shopping for consumers is that they can compare prices between different sites in just seconds.

Chances are, they will buy the least expensive product.

Take a look at these researching habits:

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Consumers even visit websites before making a purchase in a brick and mortar store.

Understand the psychology behind pricing.

People love feeling like they got a good deal.

Make sure your products offer them value.

What makes your company different?

If your product is the same as those of every other brand on the market, why should the customer pay double for yours?

They won’t.

The holidays are also a great time to offer discounts and deals.

We already talked about how important it is to offer free shipping.

Discount the products as well.

Mark the initial price higher if necessary, and then slash the prices with flash sales and other promotions.

Know your audience

Whom are you targeting with your holiday campaign strategy?

If the answer is anyone and everyone with access to the Internet, it’s a mistake.

Narrow your focus, and choose your target audience.

Does your business have a Facebook page?

If it doesn’t, you need one. But I won’t get into the importance of that right now.

For the time being, I’ll assume you have a presence on Facebook.

It’s a great way to find out the demographics of your target audience.

Go to the “Insights” tab on your Facebook page.

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This will show you valuable information about everyone who liked your page.

You’ll learn their:

  • Gender
  • Age
  • Location
  • Language

Take this data, and create campaigns for your followers.

Based on this information, you can potentially figure out which holidays your followers celebrate.

Advertise accordingly.

Use multiple distribution channels

How are you planning to advertise during the holidays?

Email?

Facebook?

Your answer should be both, plus every other distribution channel you can find.

Make sure your brand has an active presence on different social media platforms.

Facebook is effective.

But that shouldn’t be your only resource.

Use Instagram, Twitter, and YouTube to connect with your customers.

Billions of consumers are active on various platforms each month.

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If you’re running a promotion such as a flash sale, which we talked about earlier, advertise it on all of your active distribution channels.

This is the best way to ensure it reaches the largest number of people.

It may sound obvious, but too many ecommerce stores look over this concept.

They may advertise a promotion on Instagram but not on Twitter.

This doesn’t make any sense.

It will only take an extra minute or two out of your day to get this campaign up on all of your platforms.

Don’t slack during the holiday season.

Use all your resources to promote your products and brand.

Conclusion

The holiday season is a great opportunity for ecommerce stores to generate high profits.

It’s a time when people are looking to spend money over a short period of time.

The days between Thanksgiving and Christmas are the peak time when consumers shop for the holidays.

Run most promotions between Thanksgiving and Cyber Monday.

Those few days are a popular time for online shopping.

Plan ahead.

Make sure you’ve got plenty of staff and inventory ready for a potential surge in online orders.

Online shopping is growing in popularity, especially on mobile devices.

image8 9

Your ecommerce store needs to be optimized for mobile users.

Create a sense of urgency with each campaign.

Run flash sales, and target your existing customers.

It’s cheaper to keep a current customer than to acquire a new one.

When you’re running a flash sale, pay special attention to the timing of your promotion.

Know your audience. Research the demographics of your customers, and market to those people accordingly.

Customers are sensitive to pricing, so make sure you focus on your pricing strategy.

Offer incentives like free shipping.

Don’t forget about last-minute shoppers.

You also need to advertise next day shipping whenever possible.

Promote your brand on all your distribution channels.

Following these techniques is a recipe for success if you want to build hype for your ecommerce site during the holidays.

How will you promote your ecommerce store during the holiday season to increase sales?

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Crescenta Valley-Burbank leads Week 8 Football previews and predictions

Crescenta Valley (7-0, 4-0) vs. Burbank (5-2, 4-0), at Glendale High, 7 p.m.
First place in the Pacific League is at stake, and both Crescenta Valley and Burbank have been on a roll. Crescenta Valley is off to its best start since going 14-0 in 2014, and the Falcons have won 12 consecutive league games. Burbank is on a four-game winning streak under first-year head coach Adam Colman.
Falcons quarterback Cole Doyle is the engine of a talented offense with 1,184 passing yards, 565 rushing yards and 25 total touchdowns. Joe Suh has run for 496 yards and seven touchdowns, while Brian Erickson and Jaedin Springfield lead a tough defense with six sacks. Sophomore Angel Ochoa has five interceptions.
Burbank’s defense — which it rode to last year’s CIF Southern Section runner-up finish — remains tough. Duncan Smith has five sacks, Anthony Lira has four sacks among his 13 tackles for loss and Kaydon Spent has three interceptions. Junior quarterback Matthew Porras has thrown for 1,245 yards and 16 touchdowns and senior running back Darnell Williams has run for 477 yards.
Prediction: Crescenta Valley’s Paul Schilling is one of the area’s underrated coaches and I like the Falcons coming out fired up for a tough win.

Newbury Park (4-3) at Calabasas (6-1), 7 p.m.
Before the season, we thought this Camino League game would be a wild high-scoring affair. Now, both teams come in shaken and stirred. Newbury Park is fresh off a bye, but was last seen on the wrong end of a 48-0 loss to Oaks Christian. Calabasas got punched early and struggled to recover in a loss to Sierra Canyon. So both need a bounce back. Newbury Park hopes to have receiver Ian Albaeck back to join Marquis Allen, Josh Madison and Ruben Soria in giving quarterback Cameron Rising options. Rising will look forward to this game, as the Texas commit was injured in last year’s outing and saw his junior season end. Calabasas might be banged up, with linebacker Reggie Hughes and wide receiver Nikko Hall missing last week, but the Coyotes still have enough playmakers to reload and recover for their final regular-season home game. Defensive end Nahe Sulunga has made his presence felt in his first two games.

Prediction: If Ian Albaeck is healthy, this one might be closer than expected. But I’m taking Calabasas to win and deliver fireworks on its homecoming

Alemany (2-5, 1-2) at Chaminade (6-1, 3-0), 7 p.m.
You can’t blame Chaminade if somebody will be watching the score of Serra-Bishop Amat during this game. If Chaminade wins and Serra beats Amat, the Eagles will be alone in first place in Mission League. That will be as intriguing — if not more — than how the Eagles handle Alemany, which ended a five-game losing streak by beating Crespi two weeks ago. Ryan Stevens had four touchdown passes last week for Chaminade, and if the junior gets going with his arm, it only makes things easier for Andrew Van Buren running the ball to wear down Alemany. Chaminade’s defense, led by James Thomas (11 tackles), allowed 14 points to Loyola and will lick its chops to do the same to Alemany. Alemany got 106 rushing yards from Zachary Garcia, 14 tackles from sophomore Jim Deyoung and two touchdown passes from Tripp Mitchell last week.
Prediction: A double dose this week. Chaminade will be happy Friday with a win and happier when Serra knocks off Bishop Amat.

Saugus (4-3, 2-0) vs Valencia (6-1, 2-0) at College of the Canyons, 7:30 p.m.
Another first-place showdown this week, and the winner stays atop the Foothill League. Saugus has grinded out two consecutive wins, including an 11-7 victory over West Ranch, thanks to a fourth-quarter touchdown. Quinn Sheaffer had another big day (137 rushing yards, TD) for the Centurions, so expect a heavy dose of him. Meanwhile, Valencia only led 13-7 at halftime against Golden Valley last week. The Vikings exploded for 35 second-half points, so they know they cannot overlook Saugus. Luring Paialii (51 yards, 2 TDs) adds a third running back option with Moises Haynes and Jayvaun Wilson. Valencia ran for 214 yards last week, so if this a throwback, run-the-ball game, the Vikings can match Saugus while bringing their own physical defense led by Ben Seymour, Joshua Deneal (eight tackles last week) and more.
Prediction: Valencia extends its league winning streak to 30 and will boast over rival Hart that it has more wins at COC (two to one) so far this season

MORE PREDICTIONS (Last week 9-1, This season 63-17)
Agoura (3-4) at Royal (4-3): Royal has quietly had a solid season and it continues with a league-opening win
Birmingham (4-3, 2-0) at El Camino Real (2-5, 2-0): Birmingham enjoys another dominant West Valley League win
Simi Valley (1-5) at Oak Park (3-3): Could be close, could be fun. Oak Park opens Camino League play with a win
Hart (4-3) at West Ranch (5-1): Hart finds its mojo and hands West Ranch a second consecutive loss
Harvard-Westlake (6-1) at St. Paul (2-5): Harvard-Westlake gets second consecutive road win
Westlake (5-2) vs St. Bonaventure (3-4) (at Ventura College: Westlake gets to face former coach Tony Henney in an emotional game. I expect St. Bonnie to be fired up but Jake Kaplinski’s return means Westlake wins.

CSO Online

It’s a fact that when we are inundated with news about a single topic repeatedly we tend to start ignoring it, pushing it out of our head and moving on to the next thing.

Sadly, this type of “Fatigue” is starting to occur in the cybersecurity space as the 24-hour news spits out commentary about Equifax, Yahoo, Deloitte, Sonic, SEC, NSA, etc. etc.

If you didn’t know there are breaches happening you are living in a bubble and probably won’t be reading this blog anyway.

In each situation that the media reports on, the root cause is different, however, many times it boiled down to plain old stupidity.

While we Brits try to be subtler, this topic requires the American approach. So, let’s look at the real definition of Stupidity. It is simply behavior that shows a lack of good sense or judgment.

To read this article in full or to leave a comment, please click here

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Adrian Kempe, Michael Cammalleri erupt in Kings’ 5-1 win

LOS ANGELES – Adrian Kempe and Michael Cammalleri can relate.

Both were beacons of hope entering this season for a Kings team desperately searching for offense.

The hope was fading until it was revived in rousing fashion Wednesday night.

After he was a healthy scratch for consecutive games, Cammalleri scored twice and Kempe registered his first career hat trick, his first three goals of the season to fuel the Kings’ 5-1 win over the Montreal Canadiens.

The best start to a season in franchise history continued for the Kings, but the stars who carried the team in its first five games had their load lightened by two unexpected sources.

In just five games, Kempe had already been demoted from center on his line and replaced on the second power-play unit.

A trip back to the Kings American League Hockey affiliate Ontario wouldn’t have been out of the question in the near future, but Kempe showed the kind of promise Wednesday night that made the 21-year-old one of the most hyped players in training camp.

Kempe added an assist to his career night and Cammalleri finished with two goals and two assists.

The Kings aren’t too shabby on defense either. The Kings entered Wednesday leading the NHL in goals against.

By the time Kempe and Cammalleri were finished with their heroics, Derek Forbort’s first-period mistake that led to the Canadiens’ lone goal seemed like ancient history.

Forbort’s turnover in the corner of the Kings’ defensive zone late in the first period was the first mistake that led to the Canadiens’ first goal. When the ensuing Canadiens’ shot from a low angle slipped through Quick’s grasp, forward Paul Byron beat Forbort to the loose puck and raked it into the open net for a 1-0 lead.

After amassing four power-play goals in the previous two games, the Kings had numerous quality chances to tie the game on their first man advantage. When the Canadiens committed a second minor penalty within three minutes, the Kings didn’t miss a second chance to cash in.

Cammalleri swatted a tipped puck out of mid-air from 10 feet in front of the net past Canadiens goalie Al Montoya with 2:48 remaining in the first period. The tying goal was the first this year for offseason signee Cammalleri, who had briefly fallen out of favor and was a healthy scratch the previous two games.

With 38 seconds left in the first period, Jeff Carter and the Canadiens’ Jeff Petry converged at the wall, a collision that sent Carter off the ice and straight into the locker room. The Kings center, who did not return the rest of the game, appeared to be favoring his right leg as he left the ice.

The Kings are already without winger Kyle Clifford, who is week-to-week with an upper body injury suffered a week ago in a loss to Calgary and could miss an extended period of time.

The Kings’ pair of Sweedish defensemen, two of the few offseason additions to the team, seem to make their presence increasingly felt at the season goes along.

Oscar Fantenberg, an offensively skilled 25-year-old signed out of the Kontinental Hockey League, had an assist for the third consecutive game. He nearly scored his first NHL goal on a rush late in the second period as his shot found the five hole, but just missed outside the far post.

Christian Folin, who previously played for the Minnesota Wild, made his presence felt with a hit that sent Canadiens center Alex Galchenyuk into the Kings bench late in the second period.

IDG Contributor Network: Being stupid isn’t an excuse

It’s a fact that when we are inundated with news about a single topic repeatedly we tend to start ignoring it, pushing it out of our head and moving on to the next thing.

Sadly, this type of “Fatigue” is starting to occur in the cybersecurity space as the 24-hour news spits out commentary about Equifax, Yahoo, Deloitte, Sonic, SEC, NSA, etc. etc.

If you didn’t know there are breaches happening you are living in a bubble and probably won’t be reading this blog anyway.

In each situation that the media reports on, the root cause is different, however, many times it boiled down to plain old stupidity.

While we Brits try to be subtler, this topic requires the American approach. So, let’s look at the real definition of Stupidity. It is simply behavior that shows a lack of good sense or judgment.

The businesses in the headlines and the ones that are being breached but not making it to CNN or the BBC all have something in common, they lacked good sense and judgement in protecting their business, their brand and their employees.

If you want to have a chance at protecting your business you can start by being diligent in 5 key areas:

1. People leadership

It’s a pretty standard occurrence that if a breach occurs the CISO, CTO, or CIO will be held accountable and in some extreme cases like Equifax, the CEO takes the fall. However, to be fair, most of these senior leaders aren’t familiar with the details of everyday security protocols. They are counting on their teams to do their jobs, be the experts and raise issues to the appropriate levels. There is a lack of good sense in not creating a culture in which potential issues can be raised and not hidden in the vein hope that trouble won’t visit.

2. Patch management

Poor patch management is one of the most common reasons that breaches occur and is the epitome of ‘a poor lack of judgment’. Not updating vital systems in a timely manner means that someone in an organization is not paying attention or is simply in the wrong role. Software vendors are consistently pushing out new updates to protect their software from malicious bugs. If the team or individual responsible decides that they don’t want to implement updates because of inconvenience to employees, time required to install, or any other silly reason then, bluntly, they should be removed from decision making authority. The quickest way to get buy in and cooperation to do this is to show real examples of what happens if data is lost, stolen, or compromised. The ROI between time and value quickly becomes crystal clear.

3. Ask questions

As we get older we tend to lose some of the basic curiosity we had as children which led us to constantly ask “why.” With the complexity of securing a network or business, we need to slow down and ask the questions, even those that may seem basic, to ensure we are challenging ourselves and our people to be comprehensive. In many cases of high-profile breaches, had questions been asked of internal staff or 3rd party MSSP’s, the attacks potentially could have been avoided. We owe it to our organizations to ask and ask again until we are beyond satisfied that the crime prevention solutions in place are the best they can be.

4. Budget

This is becoming less and less of an issue as corporate fear of being in the headlines grows, however, the amount required to fully defend business from a cyberattack is typically far greater than is being current allocated. I always recommend that businesses look at the expense like they look at a membership to a health club. The money you are paying is an investment in your personal health and well-being. The same is true when paying for management, hardware, software and professional services for prevention of cybercrime. The difference is that it’s the well-being and longevity of a business and its employees that’s at stake.

5. Clarity of current environment

Last but certainly not least is having the good sense to understand what your current environment is. A surprising number of companies we work with had previously purchased equipment and services that were not being fully utilized or even used at all because they simply didn’t ask the right questions. Business need a cybercrime prevention platform in place that has an ability to scale in line with Company growth and not prove an unwelcome restriction. Before sourcing such a system however, we always recommend gaining a full understanding of the assets already in place before expending unnecessary people or resources.

There will undoubtedly be instances where businesses that have the correct technology and systems in place still experience a breach. On occasion attackers will simply outwit people and technology positioned to defend against them. However, the vast majority of damage is caused simply as a result of the lack of good sense and judgement.

Please don’t be stupid. Do what needs to be done to protect your business and be the example for others in your industry.

This article is published as part of the IDG Contributor Network. Want to Join?

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How to Build Your Email List Using Facebook Live

How often do you use Facebook Live video streaming?

If your answer is never or not very often, you need to change that.

You can use Facebook Live for various marketing campaigns.

It can also help you add subscribers to your email list.

Leveraging your live video streaming skills the right way can help you multitask.

Obviously, you want to promote your brand, products, and services.

And you want to add more people to your email list.

Facebook Live allows you to do all of these things simultaneously.

One of the best parts of this live-streaming platform is the quality.

You won’t have to worry about lag time or stability.

During the 2016 Presidential debates, Facebook Live had the lowest delay time of all viewing platforms.

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That was with nearly 300,000 people watching the debates on Facebook at the same time.

Those are impressive numbers.

Concerns about video quality or lag are no excuse for you to be avoiding Facebook Live.

In this post, I’ll explain how you can use this marketing tool to grow your email list.

Give an in-depth explanation of different subjects

Facebook allows you to stream live videos for long periods of time.

However, there is a 4-hour time limit for each live stream.

Do you need to go live for 4 hours?

Not necessarily.

But longer videos generate more views than shorter ones.

In fact, last year, four of the top five most viewed Facebook Live videos were over 3 hours long.

There’s no magic number you need to reach that says you’ve been on long enough.

Generally speaking, long videos give you more time to attract a large audience.

Ask your followers to receive a notification whenever you go live.

Just have them click the “Follow” button in the bottom right corner of your stream:

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This will help ensure you get more viewers during the video.

Facebook Live streams get watched 3 times longer than regular videos on Facebook.

What should you do with all this time?

Take advantage of it.

If you’re trying to grow your email list, give your viewers a pitch for why they should subscribe.

What kind of value are you offering your subscribers?

They won’t just join your email list because you tell them to.

If you’re planning to be on Facebook Live for several hours, understand that your audience will change throughout this time frame.

Just because you plugged your email list during the first 10 minutes of the stream doesn’t mean you can’t do it again later.

Look, I’m not saying you should sound like a broken record. You don’t need to bring it up every five minutes.

But make a conscious effort to direct the viewers to sign up for your emails a couple of times through your broadcast.

Promote your products

Let’s piggyback on that last topic.

You’ve got lots of time to spend in front of your audience.

Use that time wisely.

Pitch your brand, products, and services.

Consumers would much rather watch a video about your product than read about it.

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Here’s a great opportunity for you to kill two birds with one stone.

The birds are:

  1. product sales
  2. email list growth.

Ultimately, you’re trying to add email subscribers so you can increase sales and conversions, right?

It’s not often you have a chance to add subscribers while promoting your product at the same time.

This is how you can do it.

Tell your Facebook Live audience about your product.

Now, tell them you have exclusive discounts and promotions for the members of your email subscription list.

It’s easy to accomplish this with Facebook Live.

As we already established, consumers would rather see your products in a video than read about them.

You’re giving customers exactly what they want.

This is a great way to create effective customer service.

Amazing customer service can help you double your revenue.

Pitch your products, and direct your viewers to sign up for emails so they can receive a discount.

Trust me, it will work.

Establish a personal connection with your viewers

Live video-streaming is the perfect opportunity for you to show off your personality.

Be funny.

Show the audience you’re a real person, not a nameless and faceless brand.

Be personal and personable.

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It will help you develop a longer relationship with your customers.

Facebook Live is the perfect platform to enhance the customer experience.

What happens when you establish a personal relationship with your customers?

They are willing to spend more money.

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Let’s take a step back to analyze this.

If a customer is willing to spend more money based on a personal connection with your brand, what else would they be willing to do?

Surely, they will join your email subscription list.

Just ask.

It’s free, so they should be on board with this.

Remember to bring up your email subscriptions during your live streams.

If you’ve got a good personality, your viewers will want to hear from you.

This is a perfect chance to promote your blog.

Establishing a personal connection is one of the reasons why every business should have a blog.

During your Facebook Live stream, you can say: “Unfortunately, I can’t be streaming live 24/7.”

If your viewers want more exclusive content, tell them: “Sign up for my email list, and you’ll get notified every time I release a new post.”

This will keep your viewers, readers, and customers interested in your brand.

It’s also a simple way to help you add subscribers to your email list via Facebook Live.

Use interactivity tactics

Get your viewers interacting with you during the live stream.

How? Through:

  • likes
  • shares
  • comments.

Facebook Live videos are native, meaning they play within your feed instead of linking to another site.

Native videos on Facebook have a 1055% higher share rate than videos with an outbound link.

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What does this mean?

Viewers are already more inclined to share your video and interact with you while you’re streaming. Encourage them to do more.

Let’s say you’re running a contest.

Randomly select a viewer who liked or shared the stream.

You can even run a contest within the comment section of the live video.

Encourage comments by saying you’re going to pick the most creative or funniest comment.

Here’s how you can translate these interactions into growing your email list.

After you select a winner and give away a prize, announce you’ll be running another online giveaway for the subscribers on your email list.

The viewers just saw you’re giving stuff away, so this gives them an added incentive to subscribe to your email list.

Facebook Live is the most popular live streaming application.

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Encouraging interactivity here is your best shot at attracting the most viewers.

If you have more viewers, you’ll have a greater chance of adding people to your email subscription list.

Dedicate a specific time each week to go live

Think of Facebook Live like of your own television show.

What’s your favorite program on TV? It doesn’t just come on randomly, right?

The show plays at a specific time each day or each week. That’s how it builds an audience.

You can apply the same concept to your live streaming.

You just learned that a larger audience increases the chances of getting more email subscribers, so make sure you go live on a regular basis.

What’s the best time to go live?

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Based on the graph above, the middle of the week is the best time for you to broadcast a live video.

Try to schedule your stream on Wednesdays if it works for your agenda.

The time of day when you go live matters too.

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Going live late at night increases the average number of total engagements.

Take both of these graphs into consideration when scheduling your live streams.

Based on the data from this study, late Wednesday night is the best time for you to go live.

You’ll increase your chances of getting a larger audience that’s more actively engaged.

It’s the perfect time to promote your email subscriptions and build your list.

Just make sure your content is fresh.

Media publications use Facebook Live the most.

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That’s because they tend to have breaking news stories on hot topics.

Don’t go through the same script every week.

Mix it up to keep the audience entertained and wanting to come back for more.

Use different platforms to drive traffic to your live stream

Promote your live videos.

Facebook has 2 billion active monthly users.

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But that doesn’t mean you can’t promote your live stream on other platforms.

Tell your current email subscribers about your live video schedule.

They may forward that email to a friend or tell people directly.

Promote your live videos on:

  • Instagram
  • Twitter
  • Snapchat
  • your website
  • blogs

Use all your resources to drive traffic to these videos.

It’s worth it because your videos will yield a high return on your investment.

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It won’t cost you much money to broadcast a live video.

Sure, it will take some time out of your day, and maybe you’ll give away some products.

But both of these are marginal costs compared to other marketing campaigns you’re running.

This is especially true if you can convert your live video viewers into email subscribers.

The ROI for email marketing is extremely lucrative as well. On average, companies can expect to earn $44 for every $1 spent on email marketing.

This return is up to four times greater than returns on other marketing tactics.

It’s worth your efforts to promote your Facebook Live videos on other channels.

More viewers means more email subscribers and a high return on your investment.

Add captions to your videos

We know that 85% of Facebook Live videos get watched without sound.

Adding captions to your videos can increase the average viewing time by 12%.

This is important to know.

It’s likely that the majority of your viewers will be watching you on mute.

You can’t rely solely on your words.

Have some props and other visuals ready when you’re broadcasting.

Get some professionally made signs and posters with information about your brand.

You can hold these up periodically, depending on what you’re talking about.

I’d also recommend having some signs fixed in the background of your stream if you don’t plan on moving around too much.

Use a third party closed caption service, like Telestream or Ai-Media, to enable live captions.

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This way, everything you say will be transcribed on the screen for your viewers to read.

Since the majority of these people won’t be watching with the sound on, it’s a great way to increase viewer retention.

This will make it much easier for you to add subscribers to your email list.

Conclusion

Facebook Live isn’t going anywhere.

In fact, Facebook even paid people to go live in order to promote this platform.

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This is great news for you as a marketer.

You can use Facebook Live to build your email list.

Since this platform lets you stream for up to 4 hours at a time, it gives you a chance to go in-depth about certain topics.

Longer streams increase your chances of obtaining more viewers.

Tell your audience to “follow” you, so they receive a notification every time you go live.

Promote your products during a live stream.

Run contests and giveaways.

You can use these promotions as an incentive for the viewers to join your email list.

Show off your personality, and establish a connection with your audience. Customers are likely to spend more money with brands they trust.

The best time to go live is Wednesday nights. That’s when you’ll have the best chance for the most viewers and a high engagement rate with your audience.

Enable live closed captions on your stream since the majority of the people watching will have the sound turned off.

During your next Facebook Live stream, what promotion will you use to entice your audience to join your email list?

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